01
Product discovery
Goals, audiences, journeys, constraints and measurable launch criteria.
Контекст
Connect events, places and stories in one living city guide.
The old website treated editorial stories and the event calendar as separate products.
We connected themes, venues, people and dates through a shared taxonomy and gave editors flexible story formats.
Що зробили
02
UX and visual system
Responsive prototypes and reusable components for consistent growth.
03
Development and launch
Implementation, integrations, analytics, quality assurance and team handover.
Outcome
2.4×
more event views
+38%
returning visitors
90+
Core Web Vitals score
“The new product gave the team a shared structure for daily work and a much clearer experience for customers.”
Demo client feedback
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